https://www.tedchurch.com/family daily 0.75 2026-02-17 https://images.squarespace-cdn.com/content/v1/5e63b168298fd519479dd854/1586022316478-J1XZ8AYTSCMUYEWW4NZY/TFSP0330-7-Edit-2.jpg Family https://images.squarespace-cdn.com/content/v1/5e63b168298fd519479dd854/740162d7-e7dc-4280-bcac-9793338cf878/fam.jpg Family https://www.tedchurch.com/podcasts daily 0.75 2026-02-17 https://images.squarespace-cdn.com/content/v1/5e63b168298fd519479dd854/1583617896428-6C9NQ9XGMAI6VJEBYYFH/ignat-kushanrev-pc3n4mAu2Ts-unsplash.jpg Podcasts https://www.tedchurch.com/speaking daily 0.75 2023-10-14 https://images.squarespace-cdn.com/content/v1/5e63b168298fd519479dd854/5d96caff-6fee-406f-a430-264c652f8f1b/unnamed+%281%29.png Speaking Listen to the Podcast Here! https://images.squarespace-cdn.com/content/v1/5e63b168298fd519479dd854/f1004c35-be1d-46ee-8c69-ddc7dd0c0ace/Screen+Shot+2022-07-08+at+6.22.17+AM.png Speaking - Ted Church, principal, co-founder and branding specialist at US-based Anthem Branding, said: “It’s no secret that celebrities are a powerful marketing tool. “It’s no surprise that brands are using them as spokespeople to promote products, boost sales and engage with customers. They have a following that is willing to buy anything they endorse. “Brands can utilise the fame of celebrities to help grow their own brand and reach a wider market by tying themselves to the celebrity’s likeness. “Celebrity branding is not just about using a famous person’s name or photo as your brand, but it uses celebrities’ social media accounts, digital footprint and other connections with brands, organisations or charities.” He cautioned: “The brand should be providing as much value as it is getting out of the partnership, otherwise, it can fall flat.” https://images.squarespace-cdn.com/content/v1/5e63b168298fd519479dd854/1594752048533-MHR5R2P4LG6OXKJLW9TO/Screen+Shot+2020-07-14+at+12.34.24+PM.png Speaking Listen to the Podcast Here! https://www.tedchurch.com/recommended-reading daily 0.75 2023-09-08 https://images.squarespace-cdn.com/content/v1/5e63b168298fd519479dd854/1583617518685-37R6QMSQIK6WDOEAAQLC/kaleidico-kQ1sNln5Bfg-unsplash.jpg Recommended Reading https://www.tedchurch.com/about daily 0.75 2026-02-17 https://images.squarespace-cdn.com/content/v1/5e63b168298fd519479dd854/3f668b23-a8dd-4cf3-bd91-5b6796df35b3/tedchurch.JPG About https://www.tedchurch.com/home daily 1.0 2020-03-08 https://www.tedchurch.com/anthembranding daily 0.75 2023-02-09 https://www.tedchurch.com/contact daily 0.75 2020-03-08